What is the difference between perfume and eau de toilette? What do different perfume concentrations mean, and which should you choose?   Almost all fragrances are sold as one of  four concentrations: parfum, eau de parfum, eau de toilette, and eau de cologne (or some

  Can perfume go bad? And when it does, what happens? How do you know perfume is still safe to use? The article contains everything you need to know plus we share a couple of tips to help your perfume last for years, so let’s

And how can you get quality fragrances at honest prices? (see below) Perfume has always been considered a luxury product… but what exactly makes it so darned pricey? Why is perfume so expensive? That’s certainly what I asked myself last week, as I walked out

Did you know that with most mainstream designer brands you pay more for the perfume bottle than for the product inside? Yes, perfume is a luxury item, but it’s also an everyday product. If we want you to use and enjoy our fragrances daily, we

What are perfume notes?   Most perfumes aren’t just one constant smell, but more of a ‘journey’. What you perceive when you first spray on a fragrance is not what you’ll get hours later; instead, the prevailing scent evolves and changes through the day. Some

  Just like music is grouped into classical, rock, country and so on, fragrances can be grouped into ‘genres’ – also known as types, or fragrance families. Understanding their qualities, and knowing which ones most appeal to you, can make it easier to shop for